Lookly - Trend Report

How Instagram became the go-to fashion destination

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Street fashion, Clothing, Sky, Tree, Leisure
Flash photography, Performing arts, Fashion design, Hairstyle, Human, Lighting, Entertainment
yoga pant, Active pants, Human body, Hair, Joint, Trousers, Hand, Arm, Shoulder, Stomach
Shoe, Helmet, Leg, Sleeve, Standing, Headgear

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"It wasn't about selling anything I just wanted to shout out the brands I enjoy and love"

As of 2020, Instagram shopping accounts for over $5 billion in sales.

In 2021, the influencer impact on sales and brand awareness is unrefutable. Brands are making a conscious effort to sign known and up-and-coming profiles to their roster of fashion stewards.   

Flash photography, Performing arts, Fashion design, Hairstyle, Human, Lighting, Entertainment
"Working with one of my favorite brands was a dream come true"

Other creators like Macy Grey were just starting out and with only 2,000 followers were able to garner the attention of a major brand like Madewell. Praesent tristique magna sit amet purus gravida quis. Facilisis mauris sit amet massa vitae. Elementum sagittis vitae et leo duis ut. Nunc lobortis mattis aliquam faucibus purus in massa tempor.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Imperdiet dui accumsan sit amet nulla facilisi morbi. Feugiat vivamus at augue eget arcu dictum varius duis. Dui ut ornare lectus sit amet est placerat. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Nunc sed augue lacus viverra vitae congue eu consequat. Justo nec ultrices dui sapien eget mi proin sed libero. Molestie nunc non blandit massa enim nec dui. Amet consectetur adipiscing elit ut aliquam purus sit amet luctus. Imperdiet proin fermentum leo vel orci porta non. Morbi enim nunc faucibus a pellentesque sit amet porttitor. At volutpat diam ut venenatis tellus in metus vulputate eu. Venenatis cras sed felis eget velit.

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Experts say that by 2023, there will be over 100,000 content creators.

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Creators are going to extra lengths to document their lifestyles. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Imperdiet dui accumsan sit amet nulla facilisi morbi. Feugiat vivamus at augue eget arcu dictum varius duis. Dui ut ornare lectus sit amet est placerat. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Nunc sed augue lacus viverra vitae congue eu consequat. Justo nec ultrices dui sapien eget mi proin sed libero. Molestie nunc non blandit massa enim nec dui. Amet consectetur adipiscing elit ut aliquam purus sit amet luctus. Imperdiet proin fermentum leo vel orci porta non. Morbi enim nunc faucibus a pellentesque sit amet porttitor. At volutpat diam ut venenatis tellus in metus vulputate eu. Venenatis cras sed felis eget velit.

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